TAMPA, Fla., Nov. 15, 2016 /PRNewswire/ -- Mad Mobile, a recognized leader in mobile-first retail transformation, congratulates Talbots on being named a 2016 Retail TouchPoints Store Operations Superstar Awards "Gold Award" winner for Mobile Strategies. Talbots bested competing mobile initiatives from Macy's and U.S. Cellular, which placed second and third respectively.
The distinction comes just months after Talbots began its rollout of Concierge, a mobile solution for store associates with key modules for Clienteling, Assisted Selling, and mPOS. With Concierge in their hands, Talbots store associates have instant mobile access to product and customer information that resides in enterprise systems (E-COM, ERP, CRM, POS and more). The early results for Talbots and other retailers are an improved shopping experience for customers and increased store sales.
"Congratulations to Lizanne and the Talbots team for having the vision to transform their stores and empower store associates with mobile. We're incredibly proud of our partnership with Talbots and happy to see them recognized for their success," said Mad Mobile CEO Bruce Bennett.
In its full report on the award winners, Retail TouchPoints noted that Concierge enables Talbots employees to take a customer-centric approach to building a personalized in-store experience.
Mobile-powered functionality, including digital inventory checks, integrated product catalogs, digital order management, customer lookup, and enhanced communications between associates and customers, all come together in Concierge to provide a mobile experience that is currently unmatched across the retail landscape.
"By providing Talbots associates integrated access to customer information and contact mechanisms like email, associates can more easily remain in contact with key customers who have an interest in working with specific associates," according to the report.
Talbots is rolling out Concierge to all 520 of its store locations nationwide, which collectively bring in $1.1 billion in annual revenue.