Retail Dive

Recent Posts

May 18, 2017

Reflektion, Mad Mobile team to give retailers omnichannel view

Dive Brief:

  • Reflektion, provider of an artificial Intelligence-driven customer engagement platform has aligned with Mad Mobile to have its capabilities, including online shopping data, featured in the Mad Mobile’s unified commerce platform for retail clients of both companies, according to a Reflektion press release.

  • The partnership will allow retailers to unify the data-rich world of e-commerce with the data-scarce world of offline, in-store retail, Reflektion said. Retailers using Mad Mobile’s solution can tap into online shopping data from Reflektion, enabling them to leverage a single, shared data set to seamlessly connect promotions, schedules, experiences and insights; gaining a complete understanding of the end-to-end customer journey.

  • “We’re committed to transforming retail with mobile solutions that empower store associates to engage with customers, enhance the in-store shopping experience and sell more effectively,” Bruce Bennett, CEO of Mad Mobile, said in a statement. “By creating this alliance with Reflektion, we’re able to provide store associates with an enriched, real-time view of each individual customer as they walk in the door.”

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January 13, 2017

Meet mobile-first store associates

Shoppers still prefer to buy in-store. In fact, more than 90 percent of retail sales still happen at physical stores.

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