VP of Digital Marketing

Posted by Mad Mobile on March 31, 2016

We are seeking a VP of Digital Marketing to join our team in Tampa, Florida. The ideal candidate will have very strong written and verbal communication skills, a track record of success implementing digital marketing strategies, and a passion for technology.

This position will play a key role in identifying, creating and executing content strategies and campaigns that directly impact Mad Mobile’s lead generation efforts.

Responsibilities:

  • Develop content for Mad Mobile’s marketing programs including emails, website, press releases, webinars, whitepapers, blog posts and social media
  • Think strategically; ability to target message to different audiences and verticals in the B2B and B2C markets
  • Manage the execution and optimization of email campaigns to drive lead generation
  • Develop SEO and content strategy
  • Implement best practices and A/B testing strategies for emails and landing pages
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Implement and refine lead scoring and manage systems for handing off leads to Salesforce.com
  • Brainstorm new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales
  • Manage relationships with key industry publications including writing and submitting press releases and case studies
  • Develop marketing materials for tradeshows and events

Requirements:

  • Bachelor’s Degree, 15+ years of digital marketing experience
  • Excellent writing skills and samples of writing portfolio
  • Experience in the mobile/technology industry a plus
  • SEO/SEM, email, landing page, social media and PR experience
  • Excellent product marketing skills including the ability to create marketing plans, develop product positioning, provide business and competitive analysis
  • Self-motivated, highly driven
  • Ability to successfully manage and deliver multiple complex projects simultaneously
  • Strong organizational and planning skill with meticulous attention to detail
  • Ability to perform ROI analysis and identify tactics for constant improvement
  • Highly analytical, comfortable with data, and excellent at producing reports and analysis
  • Ability to effectively accomplish goals while working in a team-based, open-office environment

Departments: Marketing, Mobile Advertising

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