We are seeking a Digital Marketing Manager to join our team in Tampa, Florida. The ideal candidate will have strong written and verbal communication skills, a track record of success implementing digital marketing strategies, and a passion for technology.
This position will play a key role in identifying, creating and executing content strategies and campaigns that directly impact Mad Mobile’s lead generation efforts.
Responsibilities:
- Develop content for Mad Mobile’s marketing programs including emails, website, press releases, webinars, whitepapers, blog posts and social media
- Think strategically; ability to target the message to different personas in the retail vertical
- Manage the execution and optimization of email campaigns to drive lead generation
- Develop SEO and content strategy
- Implement best practices and A/B testing strategies for emails and landing pages
- Manage webinars and other marketing activities
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies and campaign ideas to further establish thought leadership, elevate brand awareness, and generate incoming leads
- Develop marketing materials for tradeshows and events
Requirements:
- Bachelor’s Degree, 3+ years of digital marketing experience
- Excellent writing skills for generating blog posts, whitepapers, press releases
- SEO/SEM expertise
- Experience managing persona-driven email campaigns with Hubspot or similar platforms
- Ability to manage web and social media properties and content
- Ability to create marketing plans, develop product positioning, competitive analysis
- Experience with webinars, trade shows, other lead gen activities
- Experience in the mobile/technology industry a plus
