Digital Marketing Manager

Posted by Mad Mobile on March 31, 2016

We are seeking a Digital Marketing Manager to join our team in Tampa, Florida. The ideal candidate will have strong written and verbal communication skills, a track record of success implementing digital marketing strategies, and a passion for technology.

 

This position will play a key role in identifying, creating and executing content strategies and campaigns that directly impact Mad Mobile’s lead generation efforts.

 

Responsibilities:

  • Develop content for Mad Mobile’s marketing programs including emails, website, press releases, webinars, whitepapers, blog posts and social media
  • Think strategically; ability to target the message to different personas in the retail vertical
  • Manage the execution and optimization of email campaigns to drive lead generation
  • Develop SEO and content strategy
  • Implement best practices and A/B testing strategies for emails and landing pages
  • Manage webinars and other marketing activities
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies and campaign ideas to further establish thought leadership, elevate brand awareness, and generate incoming leads
  • Develop marketing materials for tradeshows and events

Requirements:

  • Bachelor’s Degree, 3+ years of digital marketing experience
  • Excellent writing skills for generating blog posts, whitepapers, press releases
  • SEO/SEM expertise
  • Experience managing persona-driven email campaigns with Hubspot or similar platforms
  • Ability to manage web and social media properties and content
  • Ability to create marketing plans, develop product positioning, competitive analysis
  • Experience with webinars, trade shows, other lead gen activities
  • Experience in the mobile/technology industry a plus

Departments: Marketing, Mobile Advertising

MAD JOBS! APPLY HERE!

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