We are seeking a VP of Digital Marketing to join our team in Tampa, Florida. The ideal candidate will have very strong written and verbal communication skills, a track record of success implementing digital marketing strategies, and a passion for technology.
This position will play a key role in identifying, creating and executing content strategies and campaigns that directly impact Mad Mobile’s lead generation efforts.
Responsibilities:
- Develop content for Mad Mobile’s marketing programs including emails, website, press releases, webinars, whitepapers, blog posts and social media
- Think strategically; ability to target message to different audiences and verticals in the B2B and B2C markets
- Manage the execution and optimization of email campaigns to drive lead generation
- Develop SEO and content strategy
- Implement best practices and A/B testing strategies for emails and landing pages
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Implement and refine lead scoring and manage systems for handing off leads to Salesforce.com
- Brainstorm new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales
- Manage relationships with key industry publications including writing and submitting press releases and case studies
- Develop marketing materials for tradeshows and events
Requirements:
- Bachelor’s Degree, 15+ years of digital marketing experience
- Excellent writing skills and samples of writing portfolio
- Experience in the mobile/technology industry a plus
- SEO/SEM, email, landing page, social media and PR experience
- Excellent product marketing skills including the ability to create marketing plans, develop product positioning, provide business and competitive analysis
- Self-motivated, highly driven
- Ability to successfully manage and deliver multiple complex projects simultaneously
- Strong organizational and planning skill with meticulous attention to detail
- Ability to perform ROI analysis and identify tactics for constant improvement
- Highly analytical, comfortable with data, and excellent at producing reports and analysis
- Ability to effectively accomplish goals while working in a team-based, open-office environment
