Mad Mobile Insights
December 8, 2015
An excerpt from the new E-Book "Retail Transparency" by Michael Colpitts and Corey Gale
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency.
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