Mad Mobile Insights
February 10, 2017
All the conversation around omnichannel selling has obscured a tough reality about the way retailers build those retail strategies. Omnichannel consists of multiple channels allowing the consumer experience to choose its own adventure.
December 21, 2016
Retailers have heard the call for better technology in their stores. Many are actively investing into new solutions, and the retail space evolves daily with new innovations popping up in new places.
December 12, 2016
Retailers are making changes quick, hustling to keep up with ever-changing consumer demands. It’s no surprise that some bad information gets mixed in among the recommended strategies for retail success.
November 2, 2016
Some retailers are still grappling with online order fulfillment within two-hour windows. Others are slimming down their operations and aiming for one-hour fulfillment cycles. And in the food industry, Domino’s has become a leading example of omnichannel order fulfillment while aiming to fulfill its orders within 30 minutes.
October 14, 2016
Selling to consumers isn’t just an act of commerce. It’s an act of psychology, too. And as consumer behaviors and preferences are changed significantly by the new opportunities created by mobile technology, retailers are seeking new ways to create brand appeal.
October 5, 2016
A quick look across the retail landscape reveals a disheartening trend: Retailers know they need an omnichannel shopping experience, but they have no idea how to get started.
August 19, 2016
Consumers love the flexibility and convenience of omnichannel shopping. Both ship-from-store and buy-online, pickup-in-store have enjoyed rapid adoption from consumers who want the experience of shopping online, combined with the convenience of purchasing from a local store.
August 12, 2016
Retailers recognize the value of omnichannel, and they want in on the action: Nearly two-thirds of U.S. retailers have now connected their physical stores with online selling infrastructure.
August 8, 2016
In the world of retail, mobile has finally permeated the industry. Every retailer understands the importance of mobile technology, whether in the form of mobile-optimized sites, retail apps, or in-store touchpoints.
August 1, 2016
Despite advances in how retailers build online shopping experiences, many consumers still prefer to make their purchases in stores. The experience of shopping itself, including the interactions with humans, continues to win over shoppers even though online shopping is faster -- and often, more affordable, too.
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