May 16, 2016

Chinese Brand Set Example For O2O Selling Success

Online-to-offline selling is catching on among American retailers and consumers, but adoption of this new selling model is even more popular in China, which is setting the bar for O2O selling success. more

May 12, 2016

With O2O Selling, Groupon Might Revolutionize Online Sales A Second Time

Groupon first became a major national brand on the strength of its innovative online-to-offline selling strategy. The company used daily online promotions to sell discounts, vouchers and products for physical businesses in every part of commerce: food, entertainment, products, travel. more