February 3, 2017

Target Preps For Launch Of In-Store Mobile Payments

Target is gearing up to offer in-store mobile payments in its stores, representing one of the most significant moves yet by a major brick-and-mortar retailer to transform their in-store experience.

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February 1, 2017

Report: Shoppers Have High Mobile Expectations For Retail Stores

Consumers don’t need any help figuring out how to use mobile for retail purposes. According to a new survey, those shoppers are actively adopting these mobile solutions and using them to become better shoppers -- and to get more out of the in-store experience.

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January 23, 2017

NRF In Review: Nearly One-Third Of Retailers Plan Mobile Investments For Sales Associates

As the retail world looks to stay competitive with the ever-growing footprint of online sellers like Amazon, many experts in the industry are urging brands to up their investments into critical technology, including mobile and IT transformation.

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August 22, 2016

Yes, Mobile Is Transforming The Customer Experience

Mobile may be a sales platform, but it’s also a vehicle for building better customer experiences. And mounting evidence points toward a consistent truth: When used correctly, mobile is, in fact, transforming the traditional shopping experience.

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August 3, 2016

What Can Retailers Learn From Pokémon Go?

In terms of overnight successes, Pokémon Go has set the new standard for mobile apps. After its release on a Thursday, it had become a national sensation by the next Monday, breaking app download records and establishing itself as a global phenomenon.

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July 20, 2016

After Downloading, Why Do Consumers Delete Mobile Apps?

It’s been a long road to get there, but retailers are finally seeing some success in driving downloads of mobile retail apps. Expanding phone storage space, plus a better understanding of how to leverage mobile technology, have alleviated two long-time barriers to greater adoption.

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July 1, 2016

A Winning Recipe For Mobile Campaigns In The Summer

Summer isn’t just for the school-kids. Adults may still have their day jobs, but their schedules and habits are subject to change when the days get warmer and longer. These seasonal changes -- vacations, days off, summer holidays, more trips to the beach -- don’t only affect the daily lives of the average person. They also affect how brands market to their audiences.

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June 22, 2016

Tips For Building IoT Retail Strategies

The “Internet of Things” is slowly making its way into the retail shopping experience, and it’s hard to underestimate just how much change this innovation might provide. But for retail leaders, it’s just as hard to know where to start. If seemingly everything can be utilized as a mobile-enabled, Web-connected “thing,” how do stores take those first critical steps in deploying this new technology?

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June 17, 2016

U.S. Sees Huge E-Commerce Growth In Q1 2016

E-commerce sales exploded in the first three months of 2016, claiming the largest share of overall retail sales ever seen.

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June 16, 2016

Samsung Might Launch In-Browser Payment Solution

A new app from Samsung may enable the use of mobile wallets to process in-browser purchases. According to Business Insider, the app would also be available to use on both Android and iOS devices.

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