Mad Mobile Insights
May 3, 2017
According to a special report by BRP, retailers are focused on significantly expanding the use of mobile technology for customer identification, customer engagement, associate training and task management, point of sale (POS) and payments. The BRP Special Report: The Mobile World of Retail assesses how mobile devices are completely changing retail operations and the shopping experience for today’s consumers.
February 3, 2017
Target is gearing up to offer in-store mobile payments in its stores, representing one of the most significant moves yet by a major brick-and-mortar retailer to transform their in-store experience.
February 1, 2017
Consumers don’t need any help figuring out how to use mobile for retail purposes. According to a new survey, those shoppers are actively adopting these mobile solutions and using them to become better shoppers -- and to get more out of the in-store experience.
January 23, 2017
As the retail world looks to stay competitive with the ever-growing footprint of online sellers like Amazon, many experts in the industry are urging brands to up their investments into critical technology, including mobile and IT transformation.
August 22, 2016
Mobile may be a sales platform, but it’s also a vehicle for building better customer experiences. And mounting evidence points toward a consistent truth: When used correctly, mobile is, in fact, transforming the traditional shopping experience.
August 3, 2016
In terms of overnight successes, Pokémon Go has set the new standard for mobile apps. After its release on a Thursday, it had become a national sensation by the next Monday, breaking app download records and establishing itself as a global phenomenon.
July 20, 2016
It’s been a long road to get there, but retailers are finally seeing some success in driving downloads of mobile retail apps. Expanding phone storage space, plus a better understanding of how to leverage mobile technology, have alleviated two long-time barriers to greater adoption.
July 1, 2016
Summer isn’t just for the school-kids. Adults may still have their day jobs, but their schedules and habits are subject to change when the days get warmer and longer. These seasonal changes -- vacations, days off, summer holidays, more trips to the beach -- don’t only affect the daily lives of the average person. They also affect how brands market to their audiences.
June 22, 2016
The “Internet of Things” is slowly making its way into the retail shopping experience, and it’s hard to underestimate just how much change this innovation might provide. But for retail leaders, it’s just as hard to know where to start. If seemingly everything can be utilized as a mobile-enabled, Web-connected “thing,” how do stores take those first critical steps in deploying this new technology?
June 17, 2016
E-commerce sales exploded in the first three months of 2016, claiming the largest share of overall retail sales ever seen.
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