Mad Mobile Insights
October 12, 2016
Retail brands are now dedicating as much time to mobile websites as they do to their desktop properties, according to a new audit of web design in Europe.
August 3, 2016
In terms of overnight successes, Pokémon Go has set the new standard for mobile apps. After its release on a Thursday, it had become a national sensation by the next Monday, breaking app download records and establishing itself as a global phenomenon.
July 20, 2016
It’s been a long road to get there, but retailers are finally seeing some success in driving downloads of mobile retail apps. Expanding phone storage space, plus a better understanding of how to leverage mobile technology, have alleviated two long-time barriers to greater adoption.
July 1, 2016
Summer isn’t just for the school-kids. Adults may still have their day jobs, but their schedules and habits are subject to change when the days get warmer and longer. These seasonal changes -- vacations, days off, summer holidays, more trips to the beach -- don’t only affect the daily lives of the average person. They also affect how brands market to their audiences.
June 20, 2016
Omnichannel success among retailers is a mixed bag, according to new research, which uncovered some positive trends alongside some clear shortcomings across the industry.
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