Mad Mobile Insights
July 1, 2016
Summer isn’t just for the school-kids. Adults may still have their day jobs, but their schedules and habits are subject to change when the days get warmer and longer. These seasonal changes -- vacations, days off, summer holidays, more trips to the beach -- don’t only affect the daily lives of the average person. They also affect how brands market to their audiences.
May 23, 2016
Say goodbye to print circulars folded into your Sunday morning paper. One American grocery chain is taking a more personalized approach to in-store promotions, using mobile e-circulars to provide shopper-specific ads and discounts.
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