July 1, 2016

A Winning Recipe For Mobile Campaigns In The Summer

Summer isn’t just for the school-kids. Adults may still have their day jobs, but their schedules and habits are subject to change when the days get warmer and longer. These seasonal changes -- vacations, days off, summer holidays, more trips to the beach -- don’t only affect the daily lives of the average person. They also affect how brands market to their audiences.

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May 23, 2016

How 1-to-1 Promotions Improved One Grocer's Digital Strategy

Say goodbye to print circulars folded into your Sunday morning paper. One American grocery chain is taking a more personalized approach to in-store promotions, using mobile e-circulars to provide shopper-specific ads and discounts.

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