October 19, 2016

Facebook Winning Battle For Digital Marketers' Pocketbooks

Among digital marketers, social media is the second-most popular line expense, with 92 percent of professionals investing in paid promotion through this channel. Only email has higher spending rates, with 94 percent of marketers investing into that platform.

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July 1, 2016

A Winning Recipe For Mobile Campaigns In The Summer

Summer isn’t just for the school-kids. Adults may still have their day jobs, but their schedules and habits are subject to change when the days get warmer and longer. These seasonal changes -- vacations, days off, summer holidays, more trips to the beach -- don’t only affect the daily lives of the average person. They also affect how brands market to their audiences.

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May 4, 2016

Email Is Critical To Retail Omnichannel Strategy

Email marketing technology sits at the intersection of two critical omnichannel emphases for retail brands: Simplicity and personalization.

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