Mad Mobile Insights
May 3, 2017
According to a special report by BRP, retailers are focused on significantly expanding the use of mobile technology for customer identification, customer engagement, associate training and task management, point of sale (POS) and payments. The BRP Special Report: The Mobile World of Retail assesses how mobile devices are completely changing retail operations and the shopping experience for today’s consumers.
April 12, 2017
Despite expectations that the first “digitally native” generation would want to shop online, a new study released today by IBM (NYSE: IBM) and the National Retail Federation found that almost all members of Generation Z prefer to shop in bricks-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to create more interactive engagement around their brands to serve the “always on,” mobile-focused, high-spending demographic, according to the study.
April 5, 2017
In her 2009 book, Watching the English, anthropologist, Kate Fox describes the culture of shopping in England (and indeed across the UK) as beset by inhibitive, behavioural quirks.
February 27, 2017
While the retail industry comes to terms with its need to innovate, some brands are finding that great aspirations aren’t all that matters.
February 24, 2017
Consumers and retailers alike have been anticipating the rise of mobile point-of-sale solutions, but adoption has consistently been behind the expected pace.
February 22, 2017
Customers want omnichannel retail experiences. The more important question is whether or not retailers want to give it to them. In particular, some retailers remain hesitant that omnichannel is worth the investment, and that it makes any difference in their bottom-line.
February 17, 2017
As retailers work to prioritize their spending and mobile development in stores, they do so with a focus on addressing the most pressing needs of their consumers. Certain in-store technologies may have a more pressing application in niche retail markets, but general trends have shown that most consumers look for the same things when entering most brick-and-mortar stores.
February 1, 2017
Consumers don’t need any help figuring out how to use mobile for retail purposes. According to a new survey, those shoppers are actively adopting these mobile solutions and using them to become better shoppers -- and to get more out of the in-store experience.
January 30, 2017
Mobile-friendly websites and online stores are more or less required for retail success in 2017. As mobile activity has skyrocketed in recent years, it has created new challenges where e-commerce is concerned, as brands have worked to build and optimize mobile experiences that are just as solid as desktop-driven online commerce.
January 23, 2017
As the retail world looks to stay competitive with the ever-growing footprint of online sellers like Amazon, many experts in the industry are urging brands to up their investments into critical technology, including mobile and IT transformation.
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