Mad Mobile Insights
February 17, 2017
As retailers work to prioritize their spending and mobile development in stores, they do so with a focus on addressing the most pressing needs of their consumers. Certain in-store technologies may have a more pressing application in niche retail markets, but general trends have shown that most consumers look for the same things when entering most brick-and-mortar stores.
February 1, 2017
Consumers don’t need any help figuring out how to use mobile for retail purposes. According to a new survey, those shoppers are actively adopting these mobile solutions and using them to become better shoppers -- and to get more out of the in-store experience.
January 30, 2017
Mobile-friendly websites and online stores are more or less required for retail success in 2017. As mobile activity has skyrocketed in recent years, it has created new challenges where e-commerce is concerned, as brands have worked to build and optimize mobile experiences that are just as solid as desktop-driven online commerce.
January 23, 2017
As the retail world looks to stay competitive with the ever-growing footprint of online sellers like Amazon, many experts in the industry are urging brands to up their investments into critical technology, including mobile and IT transformation.
January 20, 2017
Ashley Furniture’s latest in-store investments are earning it a reputation as one of the more forward-thinking brands in its industry.
January 16, 2017
Whether it’s the use of retail apps and loyalty programs, the rise of assisted selling and clienteling solutions, the prospect of smart mirrors and kiosks or other new wrinkles in your brick-and-mortar experience, one thing binds them all together.
January 11, 2017
The rapid rate of change in the retail industry has shown no signs of slowing down. In fact, it almost seems to be the opposite: With each new technology brought into the brick-and-mortar store, there are multiple implications and calls-to-action for brands looking to build a store experience for the 21st-century shopper.
January 9, 2017
The world of retail apparel is no stranger to the ways in which digital innovation can upgrade their shopping experience. Real-time inventory and integrated ecommerce makes it easy for consumers to track down an item in a size that isn’t available at their nearest store.
December 30, 2016
Personalization is valued for many reasons: Its relevance to consumers, its ability to save time by finding products and solutions fasters, and so on. Consumers aren’t blind to these benefits. In fact, they value personalization by retailers specifically for the ways this service can make their own shopping lives easier.
December 28, 2016
Personalization is the name of the retail game, and it comes in many forms. Online retailers provided a template for this service, using algorithms and customer shopping histories to build personalized recommendations for other purchases.
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