Mad Mobile Insights
February 8, 2017
As digital transformation sweeps over the retail industry, many have worried that this technological change would pave the way for increased automation and industry-wide layoffs, and all while ecommerce increases its share of the consumer spending market.
November 11, 2016
You can’t blame brand leadership for seeking investments that yield a strong ROI. Innovation is nice, but it can’t come at the expense of a company’s bottom-line -- otherwise, it puts that brand on the fast-track to failure.
November 7, 2016
Incremental changes can make a big difference over time. So while retailers can’t afford to give their store environments a full makeover, they can make a list of priorities and work their way down the list, starting with the most urgent, high-impact changes.
October 17, 2016
If retailers want to score big this holiday season, they should build their in-store strategies with one goal in mind: Personalizing the customer experience.
December 8, 2015
An excerpt from the new E-Book "Retail Transparency" by Michael Colpitts and Corey Gale
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency.
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