Mad Mobile Insights
September 23, 2016
Here’s how popular mobile has become with B2B brands: Hardware manufacturers can’t keep up with demand from their buyers.
August 24, 2016
When businesses think of mobile ordering, they tend to view it as a B2C selling tool that works well with individual consumers. Try to convince them of its value in the B2B world, and you might not get much support.
July 27, 2016
It’s tempting to think of mobile technology as a tool most useful for B2C companies. Apparel brands can feature clothing lines, kitchen goods sellers can show off nifty new utensils. But the value of mobile also extends to the world of B2B commerce, where buyers and sellers act more like their B2C counterparts than one might think.
June 13, 2016
Business-to-business selling has often taken a different approach to sales and marketing than business-to-consumer brands. But as B2C companies blaze new paths to success on the online front, B2B brands stuck in the past are taking notes -- and it’s changing the way B2B looks.
May 23, 2016
As B2B companies deepen their investment into e-commerce infrastructure, they inevitably reach the crossroads of launching their own mobile app.
May 16, 2016
B2B companies have great prospects on the e-commerce front: New forecasts predict sales will hit $1 trillion by 2020, with e-commerce accounting for 12 percent of all B2B transactions, according to eMarketer.
When properly deployed, an omnichannel fulfillment system offers plenty of short- and long-term value to brands, including B2B sellers. Inventory management is streamlined, shipping and other costs can be reduced, fulfillment timelines are shortened.
May 11, 2016
B2C retailers realize the value of using omnichannel selling to increase customer satisfaction and improve branded experiences, but those benefits aren’t exclusive to brands catering to individuals. B2B companies are finding that their customers have a similar impression of omnichannel technology, and they’re looking more seriously at building out this type of strategy.
May 10, 2016
It’s taken some time, but Amazon has finally become a major player in B2B e-Commerce. Amazon Business is a B2B selling platform that is adding companies and products at a stunning rate, growing the brand into one of the biggest B2B sellers in the world.
May 9, 2016
Change is scary -- especially when its businesses overhauling their strategies to better suit the digital age. Transitions away from traditional methods of selling, and toward tech-enabled strategies requiring significant up-front investments into hardware and infrastructure, aren’t easy for many executives to embrace -- especially when the true value of those changes remains unclear.
Ready to mobilize? Get the best in mobile news.
© 2017 Mad Mobile