Mad Mobile Insights
January 16, 2017
Whether it’s the use of retail apps and loyalty programs, the rise of assisted selling and clienteling solutions, the prospect of smart mirrors and kiosks or other new wrinkles in your brick-and-mortar experience, one thing binds them all together.
January 11, 2017
The rapid rate of change in the retail industry has shown no signs of slowing down. In fact, it almost seems to be the opposite: With each new technology brought into the brick-and-mortar store, there are multiple implications and calls-to-action for brands looking to build a store experience for the 21st-century shopper.
January 9, 2017
The world of retail apparel is no stranger to the ways in which digital innovation can upgrade their shopping experience. Real-time inventory and integrated ecommerce makes it easy for consumers to track down an item in a size that isn’t available at their nearest store.
January 4, 2017
Shoppers and tourists at Minnesota’s Mall of America will soon see an exciting new innovation inside the shopping center. The world-famous mall has announced the installation of six interactive wayfinding kiosks, providing an engaging digital touchpoint.
December 30, 2016
Personalization is valued for many reasons: Its relevance to consumers, its ability to save time by finding products and solutions fasters, and so on. Consumers aren’t blind to these benefits. In fact, they value personalization by retailers specifically for the ways this service can make their own shopping lives easier.
December 28, 2016
Personalization is the name of the retail game, and it comes in many forms. Online retailers provided a template for this service, using algorithms and customer shopping histories to build personalized recommendations for other purchases.
December 21, 2016
Retailers have heard the call for better technology in their stores. Many are actively investing into new solutions, and the retail space evolves daily with new innovations popping up in new places.
December 19, 2016
Better customer service is designed as a campaign to build a more satisfied customer base. But there are concrete financial goals attached to this service-centric approach. Customer satisfaction wouldn’t be nearly so important if it didn’t play a significant role in a brand’s bottom-line.
December 16, 2016
Clienteling isn’t a solution that invented itself. It arose from a need to provide better customer service in brick-and-mortar environments.
December 14, 2016
Still unsure of the benefits of clienteling technology? You’re not alone. While companies like Talbots and Ashley Furniture have been eager to leverage this mobile solution in their stores, other brands remain reluctant to bring such a disruptive technology into their stores.
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