Mad Mobile

Recent Posts

November 16, 2017

How to Sell More to (and Through) your Top Customers

For many retailers, as with businesses in a number of other industries, a disproportionately large amount of revenues comes from a small number of customers. The Pareto Principle, more commonly referred to as the 80/20 rule, tells us that as many as 80% of a business’ sales are frequently derived from as few as 20% of its customers. This means that neglecting that small group of key customers can have catastrophic consequences for the business. It also means that having a narrow focus on the right customers can yield great results will well-focused efforts.

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November 16, 2017

Digital Attraction: Engaging Customers In The Brick-And-Mortar Store

The impact of online shopping on brick-and-mortar retailing is not just lost sales — after all, 90% of all retail sales transactions still happen in a physical store. Equally impactful is the extent to which the online experience has radically changed consumer expectations of what shopping should be like.

Having got accustomed to the ease, personalization and (by and large) fun of buying online, today’s digital shoppers now expect to find something similar in a real-life store. Retailers must find new ways of engaging with these digital consumers in old style analog stores, many of which have changed little in 20 years.

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February 27, 2017

When It Comes To Adopting In-Store Technology, Speed Matters

While the retail industry comes to terms with its need to innovate, some brands are finding that great aspirations aren’t all that matters.

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February 24, 2017

Three Things You Need For A Successful Mobile POS

Consumers and retailers alike have been anticipating the rise of mobile point-of-sale solutions, but adoption has consistently been behind the expected pace.

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February 22, 2017

Massive Study Uncovers One Key Retail Truth: Omnichannel Is Working

Customers want omnichannel retail experiences. The more important question is whether or not retailers want to give it to them. In particular, some retailers remain hesitant that omnichannel is worth the investment, and that it makes any difference in their bottom-line.

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February 17, 2017

What Should Brick-And-Mortar Offer Its Shoppers? Glad You Asked.

As retailers work to prioritize their spending and mobile development in stores, they do so with a focus on addressing the most pressing needs of their consumers. Certain in-store technologies may have a more pressing application in niche retail markets, but general trends have shown that most consumers look for the same things when entering most brick-and-mortar stores.

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February 13, 2017

BOPIS Fulfillment Still Has Room To Improve

If your company offers buy-online, pickup-in-store, that’s a great first step toward building a winning omnichannel strategy. But according to a new report, the odds are high that your company’s success with this order fulfillment method has plenty of room for improvement.

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February 10, 2017

Unified Commerce Is Helping Retailers Seize The Moment

All the conversation around omnichannel selling has obscured a tough reality about the way retailers build those retail strategies. Omnichannel consists of multiple channels allowing the consumer experience to choose its own adventure.

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February 8, 2017

Retailers Aren't Laying Off Workers, They're Investing Into Training

As digital transformation sweeps over the retail industry, many have worried that this technological change would pave the way for increased automation and industry-wide layoffs, and all while ecommerce increases its share of the consumer spending market.

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February 6, 2017

Use The Cloud To Improve In-Store Speed And Security

Leveraging mobile technology in your stores means moving your business operations onto the cloud. Cloud solutions make sense in virtually every industry, allowing companies to streamline their operations, centralize their digital assets, improve flexibility and modernize their infrastructure.

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