Mad Mobile Insights
February 27, 2017
While the retail industry comes to terms with its need to innovate, some brands are finding that great aspirations aren’t all that matters.
February 24, 2017
Consumers and retailers alike have been anticipating the rise of mobile point-of-sale solutions, but adoption has consistently been behind the expected pace.
February 22, 2017
Customers want omnichannel retail experiences. The more important question is whether or not retailers want to give it to them. In particular, some retailers remain hesitant that omnichannel is worth the investment, and that it makes any difference in their bottom-line.
February 17, 2017
As retailers work to prioritize their spending and mobile development in stores, they do so with a focus on addressing the most pressing needs of their consumers. Certain in-store technologies may have a more pressing application in niche retail markets, but general trends have shown that most consumers look for the same things when entering most brick-and-mortar stores.
February 13, 2017
If your company offers buy-online, pickup-in-store, that’s a great first step toward building a winning omnichannel strategy. But according to a new report, the odds are high that your company’s success with this order fulfillment method has plenty of room for improvement.
February 10, 2017
All the conversation around omnichannel selling has obscured a tough reality about the way retailers build those retail strategies. Omnichannel consists of multiple channels allowing the consumer experience to choose its own adventure.
February 8, 2017
As digital transformation sweeps over the retail industry, many have worried that this technological change would pave the way for increased automation and industry-wide layoffs, and all while ecommerce increases its share of the consumer spending market.
February 6, 2017
Leveraging mobile technology in your stores means moving your business operations onto the cloud. Cloud solutions make sense in virtually every industry, allowing companies to streamline their operations, centralize their digital assets, improve flexibility and modernize their infrastructure.
February 3, 2017
Target is gearing up to offer in-store mobile payments in its stores, representing one of the most significant moves yet by a major brick-and-mortar retailer to transform their in-store experience.
February 1, 2017
Consumers don’t need any help figuring out how to use mobile for retail purposes. According to a new survey, those shoppers are actively adopting these mobile solutions and using them to become better shoppers -- and to get more out of the in-store experience.
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